![]() ![]() The show, which launched in April 2003 and is one of the longest-running episodic web series ever, also is coming to an end. Rooster Teeth’s run is bookmarked by Red vs. “We boldly took our content beyond screens and into community-driven experiences.” “We set a standard for what a digital-first brand could be,” he said. In his memo, Levin spotlighted the legacy of Rooster Teeth. “Your passionate and loyal fans are testament to your achievements.” Discovery thanks Rooster Teeth’s groundbreaking creators and partners, and the strong management team, for their many years of success,” the company said in a statement. “Monetization shifts, platform algorithms, advertising challenges, and the ebb and flow of patronage-all these converging factors have led to many closures in the industry,” Levin noted in his memo.Īfter exploring other options, WBD went for a shutdown. A potential sale of the company also was explored but many of the companies that had been interested in the brand are no longer in business as the digital entertainment space has been undergoing an unprecedented upheaval. In an effort to boost revenue by moving consumers to a sponsorship model, Rooster Teeth last fall relocated its content from YouTube to its own website. ![]() WBD also continued the Rooster Teeth Digital Creators Program, intended to support underrepresented talent, which had been launched by WarnerMedia. ![]() Levin noted that WBD “continued its investment in our company, content and community” following the merger. WBD also will be exploring options for Rooster Teeth’s catalog content and IP such as Red vs Blue, RWBY and Gen:LOCK.įounded in 2003 by Burnie Burns, Matt Hullum, Geoff Ramsey, Jason Saldaña, Gus Sorola, and Joel Heyman, Rooster Teeth went through a series of owners, including Fullscreen and Otter Media, and became part of WBD following the acquisition of TimeWarner from AT&T. There is Rooster Teeth-branded content in the WBD pipeline, which also will stay put, including a movie that will be released soon by Warner Bros. The Roost Podcast Network will remain in operation “while WBD evaluates outside interest in acquiring this growing asset,” Levin said. Discovery Launch Series With Voice Performances From Freida Pinto, Prajakta Koli, Charitra Chandran And More 'She Creates Change' : Room To Read And Warner Bros. ![]()
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